Service
This service can generally be divided into the following six core modules:
Infrastructure and online entry construction
This is the cornerstone of marketing conversion. Services have shifted from template-based website building to customized "marketing-oriented websites":
Responsive official website/mall: Covers all industries, with preset conversion modules such as inquiries and shopping carts for industries like retail and manufacturing.
Mobile application: Includes LIFF application development, APP and membership system setup (including points and coupons).
Speed and technical optimization: The key lies in enhancing loading speed and mobile compatibility, which are important factors influencing search engine rankings.
2. Traffic Acquisition and Advertising Placement
The aim is to address the issue of "how to be noticed", and it is divided into two major paths: paid and free.
Search Engine Marketing (SEM/PPC): Agencies (such as New Interactive Media, China Enterprise Dynamics) are responsible for managing Baidu/Google Ads accounts, setting keyword bids, and optimizing landing pages. The goal is to control the cost of conversions.
Search Engine Optimization (SEO): By restructuring the website, building external links, and updating original content, it aims to capture natural ranking traffic (according to data from China Enterprise Power, the average traffic can be increased by over 50%).
Programmatic purchasing and display advertising: Cross-screen targeting based on audience profiling, including targeted display ads and geofencing technology (such as sending notifications to areas where competitors operate or around exhibition venues).
Video and social advertising: This includes YouTube ads, Xiaohongshu, TikTok/ Douyin, and precise push notifications within the 12306 app.
3. Content and Social Operations
Address the issues of "why stay" and "why trust":
Creative planning: This includes the production of short videos, graphic guides, live events, and prize-giving games, all aimed at enhancing interaction.
Account operation management: This service includes content planning for official accounts, interaction with fans, and community management. It is suitable for public institutions and Japanese enterprises, etc.
Trust endorsement: Establishing professional authority through industry white papers and case analyses.
4. Transformation and Sales Empowerment
Not only about exposure, but also emphasizes the decisive closing ability:
Online Chat: Web Chat with real-time responses, collecting visitors' names and phone numbers. Research shows that users prefer this type of instant communication method.
Membership and Loyalty Management: Design membership levels, electronic coupons and intelligent communication strategies for e-commerce customers to increase the rate of repeat purchases.
Sales lead integration: Some advanced services (such as Abstrakt) can directly integrate marketing data into the enterprise CRM system.
5. Quantitative Analysis and Effect Tracking
Say goodbye to the pain point of "not knowing where half of the budget has been wasted":
Tracking Deployment: Utilize GA4 and Google Tag Manager for precise attribution to distinguish the contribution values from various channels.
Marketing mix model: Quantifies the impact of online/offline activities on actual sales through statistical methods, and guides budget allocation.
Transparent dashboard: For example, the Partner Results Portal, customers can view real-time changes in rankings and optimization progress 24 hours a day.
6. Strategy Consultants and "External CMOs"
In response to the shortage of personnel in small and medium-sized enterprises, the service provider offers assistance in the form of a virtual CMO role:
Market situation analysis: Based on operator big data (such as Hutchison Telecommunications) or industry reports, understand the requirements before planning.
Competitor Analysis: Analyze the keyword distribution and traffic structure of competitors, identify market gaps